Deion Sanders says Football is Family Business!

What a beautiful concept!

I have to admit… when Deion made the big move from Jackson to Colorado I all but called him a “sellout”. Even though I couldn’t quite bring myself to curse him in that manner, I did, however, disagree with the move.

Legacy!

That’s what it’s about right?

Today we here lots of people talk about building a legacy and creating generational wealth but it’s rare to see any family ran businesses, sure we see lots of individuals in business for themselves but let’s face it, that’s not really going to cut it legacy wise, and you’ll be lucky if the assets you accumulate last at least one generation.

But when we talk about a family business, that’s a whole different ballgame. A family business is built with the intention of being passed down from one generation to the next. It’s about creating a lasting legacy, not just for yourself, but for your children and grandchildren.

And that’s exactly what Deion Sanders is doing. He’s not just building a football empire for himself, he’s building it for his family. He wants his sons to be a part of it, to learn from him, and to continue his legacy long after he’s gone.

It’s a beautiful thing to see a family come together and work towards a common goal. And it’s even more beautiful when that goal is something as powerful as building a legacy. Deion’s sons are learning firsthand what it takes to succeed in the football industry. They’re seeing the hard work, the dedication, and the sacrifices that their father is making for them.

And in the process, Deion is not only ensuring that his family will have financial security, but he’s also teaching them important life skills. He’s showing them the value of hard work, the importance of perseverance, and the power of a dream.

So the next time you hear someone talking about building a legacy, think about Deion Sanders and his family. Think about the lessons they are teaching us about hard work, dedication, and the power of a family business. And consider what kind of legacy you want to leave behind for your own family.